Currently, I am a Product Owner at Azamara with 10+ years of experience building customer-facing digital platforms that drive revenue and improve user experience. I hold a master's degree in information technology and certifications including PMP, Certified Scrum Master (CSM), Certified Scrum Product Owner (CSPO), and Lean Six Sigma.

At Azamara, I own the B2C website, end-to-end booking journey, and customer products, with a particular focus on ancillary offerings. My work centers on improving conversion, clarity, and usability throughout the cruise shopping and booking experience. I collaborate closely with engineering, design, marketing, revenue, and analytics teams to translate business objectives into measurable product outcomes.

Before Azamara, I served as Head of eCommerce at both flynas and flyadeal, where I led digital transformation initiatives across airline websites, mobile apps, distribution platforms, OTA integrations, and ancillary products. In these roles, I managed high-value programs that drove revenue growth and delivered customer-focused digital experiences used by millions of travelers.

I work at the intersection of business, technology, and customer experience, taking ownership from problem definition through delivery and continuous improvement.